The way you advertise the home you intend to sell in your real estate listing can have an impact on how quickly the home sells. While a listing that is poorly advertised and not created to attract the most likely buyers may lead to the home sitting on the market for months, if not more than a year, a strong listing can speed up the process.
There are certain things home sellers can do to make their real estate listing more appealing to prospective buyers. By doing the proper research in advance of posting the listing, arranging the information listed in a strategic manner, putting thought and research into the budget, and utilizing social media and other advertisement methods to ensure the listing is seen, one can significantly increase the chance of selling the home quickly.
Tips to Create Strong Listings
The key to a strong real estate listing is to put time and effort into the process. Many real estate agents and homeowners who intend to sell their homes make the mistake of listing the things they find best about the home. However, this may not be the same as what most prospective buyers find to be the most interesting.
Subsequently, home sellers should research the real estate market within their area, consider investing in an advertisement to improve the visibility of the listing, and utilize social media networks.
Do Your Research
Research is essential when crafting the perfect real estate listing. It is important for home sellers to know the market in their area. Each location is unique, and what is valuable to a home buyer in Florida may not be the same for someone in Virginia.
It is also important to know the type of people who are most likely to respond to your real estate listing. For example, a listing for a single-family home that is in a district that has a good school system is likely to attract families that are settled down. In this case, for example, it is a good idea to highlight the great elementary, middle, and high schools in the area. Illegal in Real Estate Association verbiage-fair housing rules. Family cannot use in advertising protected class, and you cannot say if a school district is good or not. Please use something else as an example about the house
If your listing is in a more congested area within the city, you may want to highlight nightlife opportunities and the thriving local economy.
Plan Ahead for Budget
Another major factor in determining how to create a strong real estate listing is the financial side of things. Of course, the first thing to determine is how much to list your home for in the listing. This is where your research works to your advantage. After researching how much comparable properties are worth in your area, you should have an idea of how much prospective buyers will be willing to pay for your home.
The second thing to consider is how much you are willing to spend to get buyers to see your listing. Remember, an investment can yield a huge return on investment if your home sells much faster and for more money as a result. In determining how much to set aside for advertising your listing, consider how you want to advertise, which may include social media advertisements (see below), Google advertisements, and offline ads.
Utilize Social Media
The way in which home buyers find listings is changing. This is due in large part to our society transitioning to more of a digital age. Many, if not most, buyers will have a social media account. Even buyers who do not have a personal social media account may use social media for their own business. Home sellers can use social media to their advantage to drive more traffic to their online real estate listing. Utilizing any or all of these social media platforms for listings can help:
There are several different ways in which home sellers can utilize social media. As mentioned, social media advertisements can be highly effective. Home sellers can even target their ads to show their listing to demographics they feel are most likely to purchase the home. Also, posting the listing on your personal social media account can be helpful. If you are a real estate agent or broker, then using your business social media accounts is encouraged also.
Hire a Professional Listing Agent with The Katie Zarpas Group
If you are selling a home and are not sure how to craft your real estate listing and find prospective buyers, or if you simply do not have the time to invest in selling your home fast, then get in touch with The Katie Zarpas Group. We can help you create a strong real estate listing and sell your home as fast as possible. Call by phone at 757-685-4400, or schedule an appointment online to talk with our talented team!