Despite COVID-19, real estate listings agents in the real estate market remain relatively strong. The continued strength of the real estate market is due in large part to the excellent utilization of technology and innovative methods during the selling and buying process.
Of course, safety is still the number one concern, and listing agents have come up with creative ways to keep prospective buyers safe during the home showing process. The following is a review of creative ways that real estate listings agents are showing homes during the COVID-19 pandemic.
How COVID-19 Has Affected Real Estate Listings
Although the real estate market remains strong, there is no doubt the COVID-19 outbreak has altered the way homes are listed, marketed and sold. The pandemic has forced real estate listings agents to offer fewer open houses and in-person home tours. Instead, many are temporarily transitioning to more of a digital approach, showing homes through telecommunication applications, videos and other methods that do not require the prospective buyer to be physically present.
The fact is safety is of the utmost importance during this time. An experienced real estate listing agent will understand how to put the client’s needs first and keep them safe during the home selling process, while also ensuring their home is still properly marketed and sold in a timely manner.
Ways Listing Agents Have Become Creative
COVID-19 has forced real estate listing agents across the country to evaluate their home-showing process and find ways to make it safer. At the same time, listing agents also have the challenge of ensuring the prospective buyer gets a detailed look at the home and has all their questions answered.
As it relates to showing the home, real estate listing agents are utilizing virtual tours, professional videos and remote closings to make the sales process safer and convenient. Of course, each listing agent will have their own process and methods may vary. However, the following is a complete overview of the more common methods listing agents are implementing to remain effective (and safe) with real estate sales during the COVID-19 pandemic.
Virtual tours offer a way for prospective buyers to get a 360-degree view of the entire property. They can go through each room the same way they would during an in-person showing. During the COVID-19 pandemic, this offers the most practical way for buyers to see the home.
Of course, many buyers may still be hesitant to purchase a home sight unseen. Some real estate listing agents are accepting offers contingent on the buyer’s approval once they have a chance to see it in person. Nevertheless, the majority of the work can be done remotely, and the prospective buyer can make their decision remotely, remaining safe from the threat COVID-19 presents.
Hiring Professional Videographers
Part of being a good real estate listings agent is understanding your limitations. While some listing agents may try to create videos of the home themselves, the best way to ensure the home is shown in the best way possible is by hiring a professional videographer. The Katie Zarpas Group pays for professional photography and videography at no additional cost to the homeseller. This can help the home sell faster during the COVID-19 pandemic.
Professional videographers, particularly those with experience in real estate listings, know how to highlight the most notable features of the home. They can show every part of the home in a high-quality manner, including the exterior of the home as well as the interior.
Selling Homes Without Buyers Physically Stepping Inside
Some homeowners are purchasing their new home without ever stepping inside. Additionally, some are closing on the home without meeting in-person with the lender or selling agent. This is often possible due in large part to the hard work of real estate listing agents, who handle all of the closing tasks remotely.
If you are interested in a remote closing, it is important to choose a listing agent that has experience in the area and is willing to do what is necessary to ensure the buyer does not have to be physically present. A remote closing works by having the buyer sign electronically, although the agent may need to be present during certain parts of the closing process (inspection, signing, etc.).
Work with Experienced Real Estate Listings Agents
Our team at the Katie Zarpas Group can help you find the home of your dreams during COVID-19. We understand the importance of safety during this time, and we always put the needs of the client above all else. Give us a call today to learn more about how our listing agents can list, show and sell your home without you ever having to feel vulnerable to the coronavirus. You can reach us by phone or email, and we respond promptly to all who are interested.